I'll get background on your specific industry, target audience, their problems and your solutions. This typically begins by completing a creative brief, a fancy term for a questionnaire to find out what you need.

We'll go over the brief and settle on goals, metrics and timelines for your deliverables. I'll also schedule any follow-up interviews if needed.

I'll create your deliverable based on any supplemental materials, specific copy guidelines or research you can provide, along with my own research.

Though I'd love to nail it on the first draft, I expect revisions and feedback. I'll be happy to edit and revise to arrive at the desired product.